Fiat Group Automobiles South Africa (Pty.) Ltd, located in Midrand, Gauteng, sells vehicles for the mass market under the Fiat, Fiat Professional, Alfa Romeo and Abarth brands through a network of 34 dealers and provides financial services through Fiat Financial Services, a division of Wesbank.
In 2009, the Fiat Group expanded its global reach through its strategic alliance with the Chrysler Group, whose product portfolio includes Chrysler, Jeep and Dodge. The alliance builds on the Chrysler Group’s culture of innovation and Fiat’s complementary technology that dates back to its founding in 1899. The Fiat Group’s product lineup features the best in Italian design and includes the classic Fiat 500 and award-winning Alfa Romeo Giulietta.